Avon True Color means the color you buy is the color you apply. Now all your favorite lipsticks, glosses, eyeshadows and nail enamel have Avon’s acclaimed TRUE COLOR technology, designed to give you the naturally flawless look you want … nothing less.
Rich pigments are blended into our clear and pure formulas for guaranteed color that stays true all day.
Avon True Color Flawless Collection luxurious formulas have the perfect coverage for every concern
With our new range of foundations, you can experience true color that lasts, enhancing your natural beauty with flawless perfection. Achieve light, breathable, even coverage every time without it ever feeling heavy.
Avon’s exclusive patent-pending technology with skin-matching pigments in various sizes and shapes softens the light from every angle for perfectly invisible coverage.
The perfect foundation for your individual skin type is a hard thing to find. The new True Color Flawless range utilizes acclaimed TRUE COLOR technology to help achieve a more realistic, vibrant color match for each individual skin tone.
Use the pro makeup tips to guides to help choose your perfect match!
Avon True Color Mattifying Pressed Powder
FORM: Compact powder with included puff applicator
COVERAGE: Buildable sheer to medium
FINISH: Matte
SHADE RANGE: Available in 10 shades
PERFECT FOR: The woman on the go who wants a fast solution to a shiny T-zone, no matter where she is — whether over foundation or on its own.
PRO MAKEUP TIP: Never use too much powder — a light dusting will do the job without looking cakey. The powder is best applied with a brush, but the included applicator is great for on-the-go touch-ups!
Avon True Color Flawless Concealer Stick
FORM: Twist-up stick
COVERAGE: Full, for precision use
FINISH: Natural
SHADE RANGE: Available in 13 shades
PERFECT FOR: The woman who likes to customize her coverage, building a little extra up where she needs it.
PRO MAKEUP TIP: Press concealer into the skin only where you need it, to help neutralize red and blue tones. You can also take your concealer across your eyelids to use as an eyeshadow base.
Avon True Color Flawless Liquid Foundation
FORM: Liquid with pump dispenser to help prevent product waste
COVERAGE: Buildable medium to full
FINISH: Natural
SHADE RANGE: Available in 21 shades
PERFECT FOR: Everyday women who want a foundation that provides flawless, seamless coverage while looking and feeling 100% natural on the skin.
PRO MAKEUP TIP: When you’re doing your foundation, remember to go over the ear slightly. There’s nothing worse than being in a photo with a fabulous face and bright red ears.
Avon True Color Flawless Cream-to-Powder Foundation
FORM: Compact cream with an included sponge applicator
COVERAGE: Buildable medium to full
FINISH: Natural Matte
SHADE RANGE: Available in 21 shades
PERFECT FOR: The woman who likes a cream application and a powder finish, but wants a single product to do both.
PRO MAKEUP TIP: When you’re doing your foundation, remember to go over the ear slightly. There’s nothing worse than being in a photo with a fabulous face and bright red ears.