140 Years of Beauty, Still Evolving With You and Your Everyday Rituals

A TOAST TO INNOVATIVE BEAUTY— THEN, NOW AND ALWAYS.

Beauty has changed a lot in 140 years. The way we discover it, shop for it, talk about it—and make it our own—has changed, too.

But some things remain timeless: the confidence that comes from finding something that feels so you, the excitement of discovering a new favorite, and the simple pleasure of taking a few moments for yourself.

That spirit is at the heart of Avon USA Campaign 18, celebrating 140 years of beauty, innovation and self-expression with special Anniversary prices for a limited time.

If your beauty routine is a mix of tried-and-true favorites, emerging trends and products that simply make everyday life a little better, Campaign 18 is worth a look.

Avon USA Campaign 18 closes September 8, 2026, at 11:59 p.m. ET (8:59 p.m. PT).

1992 | BEGIN ANEW!

Skincare’s Original AHA Moment
Before ingredient-focused skincare became a social-media conversation, Avon was already bringing innovative skincare technology to a broad audience.

In 1992, Avon introduced Anew, helping bring Alpha Hydroxy Acid—better known as AHA—into the mainstream beauty conversation.

It was an important moment in skincare.

AHA became known for helping exfoliate the skin’s surface and improve the appearance of texture and radiance. For women interested in taking a more proactive approach to skincare, ingredients like AHA opened the door to a new way of thinking about beauty: understanding what’s in your skincare and why it’s there.

That idea feels especially relevant today.

Today’s beauty consumer is curious. She may check an ingredient list before adding something to her cart. She may read reviews, watch a product demonstration, compare routines on social media or search for information before deciding what deserves a place on her bathroom counter.

She doesn’t necessarily want more products.

She wants the right products for her skin, her lifestyle and her goals.

That’s part of what makes the Anew story so enduring.

✨ Celebrate 140 Years of Beauty

For 140 years, Avon has continued to evolve with the women and communities it serves. From the early days of beauty sold through personal connections to today’s convenient online shopping experience, the idea of making beauty personal remains part of the Avon story.

And that’s something worth celebrating.

The Campaign 18 Anniversary Special Prices make this a particularly fun time to explore the Avon collection, whether you’re replenishing everyday essentials, experimenting with something new or looking for a beauty or fashion gift.

Because beauty doesn’t have to mean following every trend.

It can mean choosing the products, colors, textures, fragrances and routines that fit your lifestyle.

That’s especially true if you approach beauty the way many modern women do: with curiosity, intention and a little creativity.

You might read reviews before trying something new. Check ingredients. Look for products that multitask. Explore a new fragrance because it captures your mood. Or discover a makeup shade that gives you exactly the look you had in mind.

Your beauty routine should work for your real life—and still leave room for a little fun.

👉 Incredible Avon Campaign 18 Special Offer Through 9/8/26:

CELEBRATING 140 YEARS OF BEAUTY
A toast to innovative beauty–then, now and always. Enjoy exclusive Anniversary Special Prices for a limited time.

SHOP NOW

Meet the Anew Icons

Two Anew favorites featured in the Campaign 18 Anniversary celebration are designed to address visible signs of aging while supporting a skincare routine focused on smoother-looking, more radiant skin.

If your morning routine needs to accomplish more than one thing, a multitasking moisturizer can be a welcome addition.

Anew Platinum Day Cream Broad Spectrum SPF 25
Skin looks resculpted and radiance is visibly restored. 1.7 oz. net wt. 673-913 reg. $42

$30

Prefer a skincare multitasker designed to address multiple visible signs of aging?

Anew Ultimate Multi-Performance Day Cream Broad Spectrum SPF 25
See wrinkles fade and youthful vibrance return. 1.7 oz. net wt. 541-299 reg. $42

$30

ANNIVERSARY SPECIAL $19.99 each

👉 Incredible Avon Campaign 18 Special Offer Through 9/8/26:

SHOP NOW

Celebrating 140 years of beauty

A toast to innovative beauty–then, now and always. Enjoy exclusive Anniversary Special Prices for a limited time.

👉 Shop the Avon Campaign 18 Sale Now

Celebrating 140 years of beauty + SPECIAL ANNIVERSARY OFFERS. Flip through the Avon USA Campaign 18 2026 Brochure for complete product details and special offers.

 Campaign 18 (C-18) closes on 9/8/26 at 11:59 pm ET / 8:59 pm PT.