140 Years of Beauty, Still Evolving With You and Your Everyday Rituals
A TOAST TO INNOVATIVE BEAUTY— THEN, NOW AND ALWAYS.
Beauty has changed a lot in 140 years. The way we discover it, shop for it, talk about it—and make it our own—has changed, too.
But some things remain timeless: the confidence that comes from finding something that feels so you, the excitement of discovering a new favorite, and the simple pleasure of taking a few moments for yourself.
That spirit is at the heart of Avon USA Campaign 18, celebrating 140 years of beauty, innovation and self-expression with special Anniversary prices for a limited time.
If your beauty routine is a mix of tried-and-true favorites, emerging trends and products that simply make everyday life a little better, Campaign 18 is worth a look.
Avon USA Campaign 18 closes September 8, 2026, at 11:59 p.m. ET (8:59 p.m. PT).
1988 | OVER 40 MILLION SOLD…AND COUNTING*
Meet the Liners That Keep Up With You
Some makeup products become more than makeup.
They become part of your routine—the product you know where to find, the shade you instinctively reach for, or the liner that has somehow survived countless morning rushes, coffee runs, workdays, dinners and nights out.
That’s the story behind fmg Glimmer Liners for Brows, Eyes and Lips, Avon’s #1 liner collection.
You might remember them as Glimmersticks. Their name may have evolved, but the idea behind them remains familiar: rich color, easy application and dependable performance in products designed to fit into real life.
Because your makeup doesn’t have to be complicated to make an impact.
Maybe your signature look is a perfectly defined cat-eye. Maybe you love a softly sculpted brow. Maybe a precise lip line is the finishing touch that makes your favorite lipstick feel complete.
Or maybe your beauty mood changes from day to day.
That’s the fun of makeup.
There are no rules saying your everyday look has to look the same every day.
One morning might call for a polished, understated brow and classic eyeliner. Another might be the perfect excuse to add a little shimmer. A dinner date could inspire a deeper lip. A weekend with friends might be all about experimenting with a color you wouldn’t normally wear.
Glimmer makes room for all of it.
✨ Celebrate 140 Years of Beauty
For 140 years, Avon has continued to evolve with the women and communities it serves. From the early days of beauty sold through personal connections to today’s convenient online shopping experience, the idea of making beauty personal remains part of the Avon story.
And that’s something worth celebrating.
The Campaign 18 Anniversary Special Prices make this a particularly fun time to explore the Avon collection, whether you’re replenishing everyday essentials, experimenting with something new or looking for a beauty or fashion gift.
Because beauty doesn’t have to mean following every trend.
It can mean choosing the products, colors, textures, fragrances and routines that fit your lifestyle.
That’s especially true if you approach beauty the way many modern women do: with curiosity, intention and a little creativity.
You might read reviews before trying something new. Check ingredients. Look for products that multitask. Explore a new fragrance because it captures your mood. Or discover a makeup shade that gives you exactly the look you had in mind.
Your beauty routine should work for your real life—and still leave room for a little fun.
*Based on 2016-2025 sales.
👉 Incredible Avon Campaign 18 Special Offer Through 9/8/26:
CELEBRATING 140 YEARS OF BEAUTY
A toast to innovative beauty–then, now and always. Enjoy exclusive Anniversary Special Prices for a limited time.
SHOP NOW
fmg Glimmer Liners for Brows, Eyes and Lips
The fmg Glimmer collection gives you plenty of ways to personalize your look. Long-wearing. Retractable. Formulated without parabens, sulfates and talc. Each, .01 oz. net wt. reg. $9
$4.50
ANNIVERSARY SPECIAL $2.49 each
BROW DEFINERS | Matte finish
fmg Glimmer Brow Definer
Create fine hair-like strokes for the most natural-looking brow. The creamy formula blends into brows with ease, providing glide-on color that lasts for hours.
Select a Brow Definer Shade:
Light Blonde 331-109
Blonde 331-113
Tawny 331-128
Light Brown 331-151
Dark Brown 331-147
Brunette 331-242
ANNIVERSARY SPECIAL $2.49 each
EYELINERS | Cream, Diamond and Waterproof
CREAM | Smooth classic lines
fmg Glimmer Cream Eyeliner
Define eyes perfectly. Creamy, smooth formula glides on effortlessly for hours of dimensional color.
Select a Cream Eyeliner Shade:
Emerald Green 334-332
Starry Night 334-347
Saturn Grey 334-328
Majestic Plum 334-313
Cosmic Brown 334-351
Blackest Black 334-366
ANNIVERSARY SPECIAL $2.49 each
DIAMOND | Subtle sparkle finish
fmg Glimmer Diamonds Eyeliner
Define eyes perfectly and go big with your glimmer. The finely milled pearl provides dimension and subtle sparkle that makes eyes dazzle for hours!
Select a Diamonds Eyeliner shade:
Sterling 331-960
Teal Sparkle 331-606
Olive 331-940
Twilight Sparkle 331-553
Sugar Plum 331-625
Purple Rain 332-071
Smoky Diamond 331-280
Brown Sugar 331-568
Black Ice 331-610
ANNIVERSARY SPECIAL $2.49 each
WATERPROOF | Cream or subtle sparkle finish
fmg Glimmer Waterproof Eyeliner
Say goodbye to raccoon eyes and say hello to creamy, smooth color that stays through the splashes. Glides on with perfect precision for hours of waterproof color.
Select a Waterproof Eyeliner shade:
Blue Skies 334-237
Brown Chocolate 332-124
Raisin 332-200
Blackest Night 229-491
Smoky Grey 332-162
Seafoam Green 334-241
Midnight Blue 332-158
ANNIVERSARY SPECIAL $2.49 each
LIPLINERS | Matte finish
fmg Glimmer Lipliner
Lightweight formula defines lips without smudging. Prevents feathering and enhances the wear of any lip color. Creamy smooth, glide-on stay-true color looks fresh for hours.
Select a Lipliner shade:
Honey Peach 327-721
Passion Red 327-650
Pink Bouquet 330-356
Red Brick 330-451
Chocolate 330-667
Mystery Mauve 330-538
Candy Apple 327-903
Au Naturel 330-318
Merlot 330-284
Perfect Plum 330-887
Simply Spice 330-614
ANNIVERSARY SPECIAL $2.49 each
👉 Incredible Avon Campaign 18 Special Offer Through 9/8/26:
SHOP NOW
Celebrating 140 years of beauty
A toast to innovative beauty–then, now and always. Enjoy exclusive Anniversary Special Prices for a limited time.
👉 Shop the Avon Campaign 18 Sale Now
Celebrating 140 years of beauty + SPECIAL ANNIVERSARY OFFERS. Flip through the Avon USA Campaign 18 2026 Brochure for complete product details and special offers.
👉 Shop Special Offers Now at Avon USA
⏰ Campaign 18 Special Offers close on 9/8/26 at 11:59 pm ET / 8:59 pm PT.
More Ways to Look & Feel Your Best
👉 Shop the Hanes Flyer (Campaign 14 – Campaign 26)
Avon VIP Perks Rewards
When qualifying Beauty & Jewelry sales through your shopping link reach just $40, you’ll unlock:
- 15% Beauty Product Credit
- FREE Gift
As your shopping link sales continue to grow, so do your rewards
Beauty & Jewelry Sales Rewards
$40
- 15% Beauty Product Credit
- FREE Gift
$120
- 20% Beauty Product Credit
$350
- 35% Beauty Product Credit
$1,500
- 40% Beauty Product Credit
$6,500
- 45% Beauty Product Credit
- Two FREE Gifts
The best part?
Whenever someone you introduce decides to unlock their own VIP Perks, you both receive a Thank You Gift.
It’s a rewarding way to build a community around products you already enjoy using.