A new era for ANEW
Pioneering skincare science for your best skin. Explore the Anew Brand line of Skincare.
Transformative THEN & NOW
Celebrating our heritage. Creating our future.
Avon revolutionized the world of skin care by being the first company to bring Alpha Hydroxy Acid (AHA) anti-aging technology to the mass market, creating the Anew brand. Our best-selling skincare brand ANEW sells two ANEW products every second. Since its introduction in 1992, Anew has been helping women transform their skin with highly effective anti-aging skin care products.
Innovative THEN
- 1992 – Anew launches as the first brand in the mass market with Alpha Hydroxy Acid technology.
- 1996 – Anew Vitamin C arrives, and Avon is the first brand to stabilize Vitamin C.
- 1997 – Anew Night Force wins over skincare customers – helps skin look and feel lifted.*
- 2000 – Anew Retroactive with Rejuvi-cell Technology is designed to help visibly reduce signs of aging.
- 2003 – Avon launches Anew Clinical to deliver high-performance clinical results.
- 2007 – Avon’s best-selling Anew Ultimate line is upgraded with sirtuin youth protein science.
- 2009 – Anew Reversalist formulas with patented Activinol Technology are developed to help recreate fresh new skin and dramatically reverse the look of wrinkles.
- 2012 – Avon partners with NeoStrata on Anew Clinical Pro Line Eraser to revolutionize wrinkle fighting for every woman.
- 2014 – Anew Clinical Infinite Lift helps tighten skin and provides a maximum visible lift with minimal effort.
- 2017 – Anew Hydra Fusion is designed to hydrate and protect for the ultimate bouncy, healthy skin.
Innovative NOW, and we aren’t stopping!
Anew brands are specifically designed to meet the skin care needs of individuals of all ages, whether beginning skin care, prevention, or reversing the sands of time. Anew skin care delivers cutting-edge science and ingredients that leave you with healthier, more youthful-looking skin.
An important part of the fabric of our company, these products have VALUE and deliver REAL RESULTS, which has resulted in dedicated fans for 30 years now.
Let’s take a look at some of the rave-review-worthy Anew skin care collections:
- Anew Clinical
Anew’s Clinical range gives you healthier-looking skin, whatever your age, with technology inspired by professional dermatologist procedures. A range of highly effective, targeted treatments delivers powerful results. Isa Knox Anew Clinical advanced formulas has targeted treatment that treats your skin like a professional.
- Anew Ultimate
Anew Ultimate is designed for customers who want to improve their skin’s radiance and moisture levels while tackling wrinkles. Celluvive Complex helps enhance the cleansing process of surface skin cells to breathe new life into your skin. Isa Knox Anew LX Ultimate has cutting-edge botanical formulations to defy age.
- Anew Platinum
Looking to defy gravity and lift your skin? Avon’s Anew Platinum collection contains patented Paxillium Technology to help restore youthful cell shape and boost collagen to firm, lift and strengthen the skin. Isa Knox LXNEW Platinum harnesses the power of Hibiscus for smoother, more sculpted-looking skin.
- Anew Vitamin C
If you want naturally radiant skin, look no further! We’ve got you covered from head to toe with a collection of products packed with Vitamin C designed to slow down cellular damage by protecting your skin and help visibly fade dark spots, even out skin tone and enhance radiance.
- Anew Hydra Fusion
Hydration that defends. Anew Hydra Fusion products are laser-focused on hydration and delivered in lightweight, layer-friendly water-like textures. Hydra Fusion offers protection from environmental skin stressors via antioxidants. This collection is excellent for someone wanting to add increased hydration into their regimen.
Free Skin Care Consultation
Discover your perfect skincare routine with my 1-Minute Quiz! This no-obligation, personalized skincare plan is tailored to your unique needs.
*Based on a comment in an Avon consumer-perception study.