Innovating Skin Care Through Ingredients
Discover the beautiful Avon difference
Avon has been at the forefront of skin care for decades, incorporating cutting-edge ingredients like AHAs, CBD and Vitamin C into our products. In 1992, Avon became the first beauty brand to mass-market anti-aging technology with Alpha Hydroxy Acid (AHA) with Anew AHA Refining Cream, igniting a skin care revolution and creating the Anew brand. Since its introduction in 1992, Anew has been helping women transform their skin with highly effective anti-aging skin care products.
Avon revolutionized the world of skincare with the launch of its Anew brand. Consistently first to market with skincare breakthroughs, ANEW pioneers transformative, anti-aging technology to help women look years younger. It was the first mass skincare product to contain Alpha Hydroxy Acid anti-aging technology. One of the greatest things I love about being an Avon representative, is that Avon’s is and has been at the forefront of skin care.
1996 Anew Vitamin C arrives, and Avon is the first brand to stabilize Vitamin C. AVC10 is a new anti-aging molecule created by Avon and is patented. Avon scientists assembled a powerful combination of age-defying elements, including vitamin C and fused them together to create this new molecule. We’ve introduced good-for-skin formulas like the Anew Vitamin C collection, featuring antioxidant vitamin C and niacinamide, known for its brightening effects, and a line of soothing and nourishing CBD skin care including facial oil and body creams. The Avon Vitamin C Skin Care Collection for a naturally radiant look powered by Vitamin C to help illuminate dull, tired skin. Fall in love with our Vitamin C serum, warming peel and antioxidant lip treatment. In 1997, Anew Night Force wins over customers to help their skin look and feel lifted. Anew Retroactive, with Rejuvi-cell Technology, was designed to help visibly reduce signs of aging in 2000.
We are proud of Anew, the brand that truly revolutionized skincare, making the latest skincare technology available to everyone at an affordable price. Consistently first to market with skin care breakthroughs, Anew pioneers transformative, anti-aging technology to help women look years younger. It was the first mass skincare product to contain Alpha Hydroxy Acid anti-aging technology. Anew is now a $1-billion-dollar skin care brand, with more than 11,000 Anew products sold by Avon Representatives every hour around the world.
In 2003, Anew Clinical launches it’s first product, Line & Wrinkle Corrector, hits brochures! The Line & Wrinkle collector plumps the look of fine lines and wrinkles! The Clinical line allows women to get great results at home and thus became a global best seller. The Anew family includes several different lines, each of which targets a particular age group, plus the Anew Clinical line that offers high-performance clinical results and at-home treatments targeted to specific skin concerns. Avon also introduced Anew Genics, with a breakthrough formula that helps women look five years younger. In 2007, Avon’s best-selling Anew Ultimate line is upgraded with sirtuin youth protein science.
The Avon scientists develop Activinol Technology which can be found in the Anew Reversalist line in 2009 . This line works to help recreate fresh new skin and dramatically reverse the look of wrinkles. This revolutionary regimen delivers fresh new skin with visibly reduced wrinkles for a dramatically younger look. The Anew Clinical brand can treat your skin like a pro with a high-performance regimen. It can give you healthier looking skin, whatever your age, with technology inspired by professional anti-aging procedures. A line of highly effective, targeted treatments deliver powerful results and each product is proven to offer at-home alternatives to dermatologist procedures.
In 2010, the Anew Platinum line, which uses Paxillium technology, launches. Avon scentists studies how paxillin, a key skin protein responsible for maintaining the youthful shape of skin cells, declined with age, leading to visible signs of aging. Consumer testing shows it helped restore the look of youthful contours, reduced the appearance of deep wrinkles, and visibly lifted skin. Rounding out the company’s skincare portfolio was the Clearskin Professional line, a complete set of products to help win the battle against acne, and Avon Solutions, a range of skincare products that enhance the power of nature with science to help reveal every woman’s natural beauty. Anew Platinum helps defy gravity with the look of lifted and firmer skin. Avon Clearskin Professional, aimed at teenagers, is specifically designed to target problem skin, with a complete set of products to help reduced the look of acne marks, cleans pores and eliminates blemishes. Our Clearskin line is designed for teenagers or anyone who suffers breakouts. We want to help give you clear skin confidence, so our comprehensive range has the solutions to clear and control breakouts, from cleansers to scrubs, masks, and moisturizers. The effective formulas are gentle enough to use every day, letting your smile, not your spots, take center stage.
In 2012, Avon launches the breakthrough wrinkle-fighting Anew Clinical Pro Line Eraser with Retinol in conjunction with the NeoStrata Company. This innovative product key ingredient is a molecule called A-F33. Pro Line Eraser retexturizes skin and visibly repairs fine lines and wrinkles. Anew Clinical Infinite Lift was introduced in 2014 to help tighten skin and provides a maximum visible lift with minimal effort.
In 2015, Avon introduces the first overnight sleep mask Anew Clinical Overnight Hydration Mask. Powered by the cutting-edge technology of encapsulated Hyaluronic Acid, Shea Butter micro-beads and plant-derived Ceramides, the Overnight Hydration Mask is clinically shown to boost skin’s moisture by 3X. Isa Knox was designed to help your youthful radiance bloom with the power of peonies. Our cutting-edge anti-aging collection is now even more advanced, with an exclusive new patented technology. Anew LX Ultimate is the skin care that stays busy by combating multiple signs of aging. Anew Hydra Fusion is a unisex skin care that hydrates and protects for the ultimate bouncy, healthy skin.
The Avon Brand continues to set trends in the world of beauty
The Avon Skincare Institute has more than 200 scientists who bring you pioneering innovations and unparalleled skin care to help you achieve a lifetime of beautiful skin. The below is a video about the Avon Global Research and Development.
Our Skin Care Science Continues
And the innovations haven’t stopped! Physiogel’s skin-friendly creams and lotions, dermatologist recommended, are formulated with pure and gentle ingredients, are hypoallergenic, non-comedogenic and free from fragrances, preservatives and colorants.
We continue to stay on top of beauty trends today—most recently, we launched the clean skin care Farm RX line with bakuchiol, a natural, plant-based alternative to retinol. We focus on creating products that your skin will love, and pride ourselves on offering quality formulas that fall into the clean beauty and vegan categories.
Dr.Belmeur Advanced Skincare Solutions including Cica Cream, Panthenol Gel and Cica Serum. belif combines time-trusted apothecary herbal traditions with modern Korean skin science. Discover belif at Avon. Mission Luxereve has rejuvenating formulas that harness the power of naturally fermented ingredients.
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