Intro Special – SAVE 36%! Super Drama Mascara. Show stopping lashes with a flair for drama! Add volume and length instantly without clumping. Unique brush and formula make every lash fuller, longer and more dramatic! Smudge- and flake-resistant. .247 oz. net wt. Reg. $9.50, Sale $5.99Shades: Black Item # 327167, Brown Black 327210. All AVON mascaras are hypoallergenic and opthalmologist-tested. How Long Should You Keep Your Mascara? This is applied to one of the most sensitive areas of your face, your eyes, and should be replaced every 3 months. Mascara has the shortest shelf life because it’s a liquid, which tends to grow more bacteria. And the process of of moving the wand from back from lashes to bottle adds to the risk of introducing bacteria. It is important to make sure that it is clean and sanitary so sensible, simple eye hygiene is to buy new mascara every three months.