When classic skincare wisdom meets modern skin science, smart results follow

Based on Nobel Prize–winning research, Anew Power Serum is made for women who want visible improvement—not empty promises. Suitable for all skin types, including sensitive, it fits seamlessly into a practical, results-driven healthy-aging routine.

A Healthy-Aging Update You’ll Want to Know

THE NEWS
As we get older, critical elements that power skin decrease and signs of aging appear. Anew Power Serum has been shown to maximize the performance of your anti-aging regimen.*

THE VERDICT
93% of women agree it dramatically improves skin’s overall appearance, with powerful results in: hydration, smooth textures, radiance, firmness and diminished wrinkles.

THE BREAKDOWN
With Avon’s Advanced Boost Technology, our high-powered serum is designed to detect specific visible damage and deliver maximized results where and when you need it.

How to Use It (No Overcomplicating Required)

Already using a cleanser and moisturizer you love? Power Serum is the missing middle step that helps everything else perform better.

• Apply AM & PM before your Anew moisturizer
• Lightweight, fast-absorbing formula ideal for layering under day and night creams to help boost the benefits of your moisturizers
• High concentration of active ingredients to address multiple healthy-aging concerns at once

Anew Power Serum
Suitable for all skin types, including sensitive skin. Apply AM and PM before Anew moisturizer. Lightweight, with a high concentration of active ingredients, designed to treat multiple anti-aging concerns. 1 fl. oz. Item#: 417-187

Price: $40.00 lowest price ever $22.99

save $17.00

*Based on a 7-week study of women who used the serum alone for 6 weeks, and the serum with their moisturizers for 1 week.

About the Anew Brand

Inspired by 50 years of biology research, Anew has been helping women visibly transform their skin with highly effective anti-aging formulas designed to meet the skin care needs of all ages, from beginning skin care to prevention to reversing signs of aging.

Anew Power Serum powers up your skin care! It boosts the benefits of your moisturizers.

Currently Shopping:

Campaign 17 (C-17) Brochure: THE new SKIN SO SOFT, a modern take on legendary softness. Online beginning 07/27/2016 until Tuesday 08/09/2016 midnight EST.

Meet mark. Magalog 8/2016. FASHION’S BRIGHT SPOTS. Essential Pieces for Instant Summer Style. Products available only in Avon Campaigns 16 & 17, no backorders can be accepted. Mark Magalog 8 is available online beginning 07/13/2016 until Tuesday 08/09/2016 midnight EST.

Avon Living Magalog C16-19. BACK TO CLASS! 68 FUN FINDS. Plus Great Ways to Organize Your Home. Products available only in Avon Campaigns 16 – 19 2016. Avon Living 16-19 is available online beginning 07/13/2016 until Tuesday 09/06/2016 midnight EST.

Avon Flyers:

• Outlet C17-18: Cover features mark. BAR NONE EARRINGS. Real semi-precious stones! Howlite stones and hematite metal. 1 1/4″ L. Item#: 209-167. Brochure: $18.00 now $7.99, save $10.00. While Supplies Last. And mark. CHANGES YOUR STRIPE DRESS. Viscose. Imported. Brochure: $36.00 now $21.99, save $14.00. While Supplies Last. Outlet Campaign 17-18 ‘16 Avon Flyer is available online beginning 07/27/2016 until Tuesday 08/23/2016  midnight EST.
• Good-Bye Summer C17-18: good-bye summer SALE. Cover features Elegant Lady CZ Ring. A stunning, 5-carat CZ set in silvertone. Price: $19.99 special $9.99 each. Good-Bye Summer Campaigns 17 – 18 ‘16 Avon Flyer is available online beginning 07/27/2016 until Tuesday 08/23/2016  midnight EST.
• 10 for $10 C-16-17. 10 SUMMER BEAUTY BUYS ONLY $10 EACH. Save Up to 55%! 10 for $10 Campaign 16-17 ’16 Avon Flyer is available online beginning 07/13/2016 until Tuesday 08/09/2016 midnight EST.