What Does K-Beauty Mean?

Avon Have Transformed Its Beauty Offerings

Wikipedia defines K-Beauty, or Korean Beauty, as “an umbrella term for skin care products that are derived from South Korea. The fad gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia and the US and focuses on health, hydration and an emphasis for brightening effects.”

It is about the achievement of a youthful look and appearance using cosmetics and skincare products. Avon has a partnership with The Face Shop to harness the top Korean innovation, science, and technology like never before. Avon x The Face Shop Brand is a curated collection of skincare and makeup in exclusive shade ranges and new-to-Avon formats such as the Korea-beloved “cushion” formulations of foundation, highlighter, and blush. Avon is now harnessing all of the Korean research and development and high-quality ingredients while including an expanded shade range for a number of their makeup products. These products include super-luxurious formulas to cutting-edge technology, so you can get total access to the best of Korean beauty.

HERE ARE THE CURRENT LINEUP OF AVON X THE FACE SHOP PRODUCTS:

Each cushion compact includes sponge applicator and mirror for on-the-go love.

Moisture Cushion HighlighterMoisture Cushion Blush

MOISTURE CUSHION HIGHLIGHTER
$13 | reg. $16
Portable cushion long-wearing highlighter gives a subtle and pretty pearlescent glow. Lightly tap onto cheeks, forehead, nose, cupid’s bow and brow bone. .28 oz. net wt.
Flash 464-681

MOISTURE CUSHION BLUSH
$13 | reg. $16
Portable cushion long-wearing blush gives a dewy, rosy watercolor-like flush. Blend of passion flower, rosehip oil and vitamin E leaves skin feeling nourished. .28 oz. net wt.
Red 464-605
Coral 464-639
Pink 464-624

LIP TIP

Flat Velvet LipstickFlat Velvet Lipstick

FLAT VELVET LIPSTICK
$10 | reg. $12
Flat square tip shapes, lines, contours and fills lips effortlessly. Highly pigmented shades with powdery, velvet matte finish. Visibly smooths fine lines. With soothing calendula oil. .05 oz. net wt.
Fluffy Pink 466-646
Pink Moment 467-054
Be My Pink 464-825
Rosé Pink 464-768
Solar Beige 464-863
Mellow Coral 464-882
Scarlet Red 464-916
London Red 464-806
Cassis Red 464-810
Darjeeling Red 464-696
London Red 464-806

Ink Tint Tattoo MatteInk Tint Tattoo Matte

FLAT VELVET LIPSTICK
$10 | reg. $12
Flat square tip shapes, lines, contours and fills lips effortlessly. Highly pigmented shades with powdery, velvet matte finish. Visibly smooths fine lines. With soothing calendula oil. .05 oz. net wt.
Fluffy Pink 466-646
Pink Moment 467-054
Be My Pink 464-825
Rosé Pink 464-768
Solar Beige 464-863
Mellow Coral 464-882
Scarlet Red 464-916
London Red 464-806
Cassis Red 464-810
Darjeeling Red 464-696
London Red 464-806

EASY OMBRÉ

Flat Two-Tone LipstickFlat Two-Tone Lipstick

FLAT TWO-TONE LIPSTICK
$13 | reg. $16
Slim two-tone lipstick creates a gorgeous natural gradient ombré look in a single stroke. Unique flat square shape for precise, smooth application. Vivid shades with complementary combinations and lasting shiny gloss finish. Blends easily. Paraben-free. .05 oz. net wt.
Brown Effect 854-725
Double Up Pink 299-712
Orange Meets Red 299-177
Pink Delight 299-564
Beige Effect 299-947
Purple with Beige 300-650

ARCH SUPPORT

Tattoo Station Proof Brow PomadeTattoo Station Proof Brow Pomade

includes dual-ended applicator

TATTOO STATION PROOF BROW POMADE
$19 | reg. $23
24 hours of waterproof wear. Brows go from soft and subtle to bold and defined in seconds. Creamy formula with rich pigments fills in brows as it boosts color. Matte finish. Dual-ended applicator with angled tip brush and spoolie. Applicator, 4 1⁄2″ L. .14 oz. net wt.
Blonde 869-705
Brown 869-815
Gray Brown 869-800
Light Brown 869-739
Dark Brown 869-834
Black Brown 869-853

Tattoo Station Proof Brow PencilTattoo Station Proof Brow Pencil

TATTOO STATION PROOF BROW PENCIL
$7 | reg. $10
Softly defines and fills in brows for an all-day, long-lasting, natural perfected look. Powdery, light and silky finish. No clumping or flaking. Waterproof. Applies smoothly. Spoolie on end. .01 oz. net wt.
Blonde 870-246
Light Brown 870-318
Brown 870-356
Dark Brown 870-375
Black Brown 870-409
Dark Gray 870-380

Package labels may vary.

MODERN NEUTRALS

Mono Pop Eyeshadow PaletteMono Pop Eyeshadow Palette

MONO POP EYESHADOW PALETTE
$18 | reg. $22
Enhance your eye look with a mix of matte and shimmer shades for a multidimensional look. 9 universally flattering shades. Smooth, easy-to-blend formula. .27 oz. total net wt.
Mood Coral 210-277
Mood Brown 210-262

Waterproof Lip & Eye Makeup RemoverWaterproof Lip & Eye Makeup Remover

WATERPROOF LIP & EYE MAKEUP REMOVER
$9 | reg. $11
Gently yet powerfully removes even the most stubborn waterproof makeup in just one swipe! Dual-layer oil and water remover leaves skin fresh and clean. Infused with moisturizing oils. Mineral-, talc- and paraben-free. 3.7 fl. oz. 869-519

PERFECT FORM

Ink Lasting Primer

INK LASTING PRIMER
$20 | reg. $24
Instantly smooths and visibly brightens skin tone and minimizes pores. Mattifies and controls oil. 1 fl. oz. 506-492

TONE UP PRIMER
$20 EACH | reg. $24
Color-correcting primers instantly hydrate and leave skin prepped and ready for foundation. 1 fl. oz.

Tone Up Primer in MintTone Up Primer in Mint
Tone Up Primer in Mint. For uneven skin 464-590

Tone Up Primer in PinkTone Up Primer in Mint
Tone Up Primer in Pink. For pale skin 464-552

Tone Up Primer in LumiereTone Up Primer in Lumiere
Tone Up Primer in Lumiere. For dull skin 464-548

Tone Up Primer in LavenderTone Up Primer in Lavender
Tone Up Primer in Lavender. For sallow skin 464-571

unique cushion sponge makes application easy, foundation looks light, not cakey

Ink Lasting Cushion Foundation Slim FitInk Lasting Cushion Foundation Slim Fit

A. INK LASTING CUSHION SLIM FIT
$25 | reg. $31
Smooth, natural matte finish. Buildable, medium-to-full coverage. Infused with niacinamide to visibly brighten and even skin tone. Weightless feel. Applicator and mirror included. .53 oz. net wt.

Ink Lasting Foundation Slim FitInk Lasting Foundation Slim Fit

B. INK LASTING FOUNDATION SLIM FIT
$22 | reg. $27
Buildable, medium-to-full, long-wearing coverage with a smooth, natural matte finish. Weightless, airy feel, no caking! Visibly brightens and evens skin tone. 1 fl. oz.

Available in Cool (C), Neutral (N) and Warm (W) undertones.

LIGHT
N10 Porcelain
A. 460-360
B. 440-423
W10 Fair Light
A. 460-380
B. 440-442
N20 Neutral Light
A. 460-413
W20 Ivory
A. 460-428
C10 Neutral Ivory
A. 460-432
B. 460-136
N30 Light Medium
A. 461-003
B. 460-140

MEDIUM
C20 Neutral Medium
A. 461-018
B. 460-189
C30 Medium
A. 461-037
B. 460-212
W30 Medium Sand
A. 461-166
B. 460-227
N40 Neutral Sand
A. 461-238
B. 460-231
W40 Sand
A. 461-314
B. 460-246
N50 Medium Tan
A. 461-386
B. 460-265

DEEP
C40 Neutral Tan
A. 461-606
B. 460-270
C50 Tan
A. 462-048
B. 460-284
W50 Rich
A. 462-363
B. 460-299
N60 Rich Honey
A. 462-841
B. 460-303
C60 Honey Deep
A. 464-500
B. 460-318
N70 Deep
A. 464-529
B. 460-356

CONTAINS: 99% pure aloe!

Jeju Aloe 99% Fresh Soothing GelJeju Aloe 99% Fresh Soothing Gel

JEJU ALOE 99% FRESH SOOTHING GEL
$6.99 | reg. $8
With 99% aloe vera extract, instantly hydrates and soothes dry, sensitive skin, and restores moisture level. Infused with 9 other soothing herb extracts: chamomile, spearmint, lemon balm, rosemary, lavender, bergamot, basil, sage and oregano. Non-sticky
absorption. Apply liberally over face and body. 10.1 fl. oz. 869-447

The iconic Rice Water Bright Foaming Cleanser and Cleansing Facial Wipes are formulated with skin-protecting ceramides and vitamins A, E, and B.

Rice Water Bright

RICE WATER BRIGHT CLEANSING FACIAL WIPES
$9 | reg. $11
Refreshing at home and on the go. With rice extract to moisturize while cleansing. Removes
eye makeup. 50 sheets. 508-108

RICE WATER BRIGHT FOAMING CLEANSER
$11 | reg. $13
Cleanses and moisturizes in one. Creamy texture lathers up into a rich foam. With rice water and soapwort extract that leaves skin looking clear and bright. 10 fl. oz. 508-093

The Solution MaskThe Solution Mask

THE SOLUTION MASK
$2.50 EACH | reg. $3
Sheet mask. Feels light as air. Hugs face snugly and comfortably. Semi-permeable to help skin absorb active ingredients. No parabens. Each single-use mask, .70 oz.

The Solution Firming Sheet Mask

The Solution Firming Sheet Mask: With collagen. Helps reduce the appearance of wrinkles, and restore firmness and radiance. 243-153

The Solution Pore Care Sheet Mask

The Solution Pore Care Sheet Mask: With tannins. Helps reduce shine and visibly shrink pores. 347-506

The Solution Nourishing Sheet Mask

The Solution Nourishing Sheet Mask: With propolis extract. Helps restore the look of healthy-looking vitality to tired skin. 348-115

Package labels may vary.

DR.BELMEUR advanced skin care with CICA

More than just a trendy beauty ingredient— it’s known to relieve irritated skin, strengthen the skin barrier and gently moisturize. In fact, cica was named “tiger grass” after tigers were discovered rolling in it to heal their wounds.

The Solution Nourishing Sheet Mask

AMINO CLEAR BUBBLE FOAMING CLEANSER
$12 | reg. $16
With amino-acid-based ingredients to unclog pores and clean away dead skin cells. 5 fl. oz. 243-134

CLARIFYING SPOT HEALING PATCHES
$2.50 | reg. $3
Tea tree leaf helps promote skin clarity. Clear plaster band soothes and protects skin from contaminants. 24 patches. 243-540

Dr.Belmeur Cica Peptite Ampoule

CICA PEPTITE AMPOULE
$36 | reg. $45
For skin that needs firming. With a concentrated blend of cica and peptides, helps energize, smooth and firm skin. Dermatologically tested. Suitable for sensitive skin. Use after cleansing, before moisturizing with any Cica Cream. 1.52 fl. oz. 210-258

Dr.Belmeur Advanced Cica Recovery CreamDr.Belmeur Advanced Cica Recovery Cream

CICA RECOVERY CREAM
$34 | reg. $42
For extra-dry and damaged skin. With strengthening ceramide, 1.7 fl. oz. 508-055

Dr.Belmeur Daily Repair Cica Moisturizing Lip BalmDr.Belmeur Daily Repair Cica Moisturizing Lip Balm

NEW DAILY REPAIR CICA MOISTURIZING LIP BALM
$12 | reg. $14
Soothes dry, sensitive lips. Moisturizing cica-infused oil glides over lips to keep them soft and smooth. Free of fragrance and mineral oil. Suitable for sensitive skin. Dermatologically tested. .14 oz. net wt. 399-160

Dr.Belmeur Intensive Face Mask Cica PeptideDr.Belmeur Intensive Face Mask Cica Peptide

NEW INTENSIVE FACE MASK CICA PEPTIDE
$2.50 | reg. $3
Helps calm troubled skin. With concentrated cica and peptides like the Ampoule for visibly soothed, smooth, naturally glowing skin. Fabric sheet mask gently adheres to skin without irritation. After cleansing, before moisturizing, leave on for 10–15 minutes. 1.35 fl. oz. 399-247

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