recapture the look of YOUTHFUL DEFINITION

THE ANTI-AGING EXPERT
Avon revolutionized the world of skin care with the launch Anew. Anew pioneers transformative, anti-aging skincare technology to help women look years younger.

ANEW revolutionized the world of skincare, pioneering age-defying technology, and making it accessible to everyone. Consistently first to market with skin care breakthroughs, ANEW debuted the first mass skincare product containing Alpha Hydroxy Acid anti-aging technology, and the innovations haven’t stopped since then. We are relentless in our efforts to deliver cutting-edge science, technology and ingredients that leave you with healthier looking skin. Within the range are five collections for different skin care needs and ages.

ANEW HYDRA FUSION

Unisex skin care that hydrates and defends. Hyaluronic acid is a super hydrator that’s naturally found in your body and lost over time as you age, making it one of the most popular skin care ingredient trends on the market.

STEP 1 • CLEANSE

The Cleansing Micellar Water gently yet effectively lifts dirt, oil and makeup while boosting skin’s hydration. Saturate cotton pad and gently wipe face and eyes to remove makeup and impurities. No need to rinse. Can be used after washing face with Avon cleanser to remove makeup residue. 284-933. Reg. $14

Sale Price $8.99

STEP 2 • TREAT

Meet our highest concentration of moisture-boosting hyaluronic acid, 1.5% Hyaluronic Acid Serum, for visibly plumper, bouncier skin. Apply twice a day in the morning and evening, or use as needed to spot treat dry areas. Dispense one drop of the serum into palm. Using your fingertips, gently smooth the serum onto cleansed face in an upward and outwards motion, avoiding eye area. For best results, follow with Anew Hydra Fusion Gel Cream. 568-408. Reg. $44

Sale Price $24.99

STEP 3 • MOISTURIZE AM & PM

Make SPF your BFF with Anew Hydra Fusion Daily Beauty Defense SPF 50, Avon’s highest sunscreen protection in an ultra-lightweight, quickly absorbed lotion that glides on smoothly. Smooth over face after applying moisturizer and before applying makeup. Apply liberally 15 minutes before sun exposure. Reapply every 2 hours. Use a water-resistant sunscreen if swimming or sweating. 167-026. Reg. $34

Sale Price $18.99

Discover the ‘best-slept’ secret, Nighttime Facial Treatment repairs your skin while visibly re-plumping it with 3X more moisture as you slumber. Gently massage onto cleansed face until beads dissolve into skin. For best results, use 3 times a week as your PM treatment and moisturizer after cleansing. 449-928. Reg. $34

Sale Price $18.99

STEP 4 • TREAT EYES

The Eye Lift Pro you know and love, in new and improved packaging! Isa Knox Anew Clinical Collagen Booster Eye Lift Pro Dual Eye System is the only two-in-one system for a complete eye lift and for anyone wishing to help treat or prevent the telltale signs of aging. As part of your regimen, first cleanse the skin, then apply Eye Lift Pro after your serum but before your favorite Anew moisturizer. Twice daily, apply gel to eyelid and brow bone area; apply cream to under eye area, including upper cheekbone. 729-435. Reg. $40

Sale Price $23.99

ANEW PLATINUM

Platinum lifts the look of your sagging jawline, firms the contours around your neck and restores definition around eyes and lips. recapture the look of YOUTHFUL DEFINITION. Defy gravity with the look of lifted and firmer skin.

COMBATS SERIOUS SIGNS OF AGING
Put your best face forward.
No need to lie about your age. Your skin can do that for you.

STEP 1 • CLEANSE

This cleansing formula of 2-in-1 Exfoliating Cleansing Balm, formulated with bamboo stem powder and panthenol (vitamin B5). is an exfoliating cleansing balm that helps remove makeup and impurities. Use with included spatula to help preserve the purity of the product. 3.5 oz. net wt. 718-006 reg. $30

Sale Price $24.99

STEP 2 • TREAT

Recontours the look of sagging skin, Firm and Sculpt Cream for Neck and Chest. With patent-pending Peptide Lifting Complex, formulated to specifically treat the skin on your neck and chest, which is more vulnerable to wrinkles and sagging. 147-969. Reg. $42

Sale Price $23.99

STEP 3 • MOISTURIZE AM & PM

Day Cream Broad Spectrum SPF 25
The daily moisturizer makes skin appear lifted and reshaped while providing protection from the sun. 1.7 oz. net wt. 120-238. Reg. $42

Sale Price $24.99

Night Cream
After 4 weeks of applying this anti-aging face cream every night, cheeks look lifted and reshaped and there is a visible reduction in sagging skin. 1.7 oz. net wt. 610-045. Reg. $42

Sale Price $24.99

STEP 4 • TREAT EYES

Eye & Lip Cream
Formulated to help reshape the look of the eye and lip area. Improve the natural Paxillin production of your eyelids and mouth to get defined contours, fuller skin, and a more youthful appearance overall. 328-072. Reg. $42

Sale Price $24.99

ANEW SKINVINCIBLE

The Anew Skinvincible skin care brand is formulated with Smart Repair Technology restores your youthful look by minimizing the look of environmental skin damage. Protect and treat damage from environmental aggressors including the sun with fragrance-free moisturizers suitable for sensitive skin.

STEP 1 • CLEANSE

Isa Knox Anew Clinical Revitalize & Reveal Extra Strength Retexturizing Peel contains glycolic acid, an alpha hydroxy acid (AHA) to help give skin a smoother, brighter appearance, and beta hydroxy acid (BHA) to provide pore-clearing benefits. Reveal your radiance and see results superior to a 35% pro glycolic peel. Minimizes the appearance of sun spots, fine lines and post-acne marks. 30 pads. Each, 2” diam. 729-420 reg. $40

Sale Price $23.99

STEP 2 • TREAT

Anew Power Serum visibly improves wrinkles, radiance, firmness and texture. Use AM and PM after cleansing, as your treatment before moisturizing. Suitable for sensitive skin. 1 fl. oz. 417-187. reg. $45

Sale Price $26.99

STEP 3 • MOISTURIZE AM & PM

You love the sun, but not the damage it can do to your skin! Anew Skinvincible Multi-Shield Lotion contains Broad Spectrum SPF 50 to take the worry away. Protect yourself against the visible effects of environmental skin damage while healing from past injury. Smart Repair Technology restores your youthful look by minimizing the look of environmental skin damage. This day lotion has been formulated with our most advanced antioxidant complex and our highest SPF available: broad spectrum SPF 50. Comes in a 1 fl. oz. bottle. 419-065. Reg. $40

Sale Price $23.99

Anew Skinvincible Deep Recovery Cream is here and ready to heal your damaged skin. Add it to your anti aging routine and see its restorative effects for yourself! Smart Repair Technology means this night cream was designed to counter the effects of aging by fixing damage accumulated throughout the years from the environment. This night cream is ideal for dry skin as it contains moisturizing properties and protects from further damage. Make fine lines, wrinkles, and sunspots disappear! Comes in a 1 oz container and is fragrance-free making it perfect for sensitive skin. 462-822. Reg. $40

Sale Price $23.99

STEP 4 • TREAT EYES

Farm Rx Bakuchiol Eye Cream contains bakuchiol, a natural plant-based alternative to retinol that helps visibly reduce wrinkles and discolorations without the same irritation…and does not promote photosensitivity, so it can be used during the day! 1.01 fl. oz. 565-834. Reg. $37

Sale Price $27.99

ANEW ULTIMATE

Ultimate helps skin bounce back to look and feel more resilient in only three days. Transform the look of 10 key signs of aging to see even skin tone, diminished fine lines and wrinkles and smoother, more lifted skin. skin looks DRAMATICALLY FIRMER. This skin care stays busy by combating multiple signs of aging.

COMBAT MULTIPLE SIGNS OF AGING
Put your best face forward.
Who says you can’t return to the look of your prime?

STEP 1 • CLEANSE

Nourishing Cream Cleanser
With rosemary and soapwort extracts. Gently removes impurities and makeup while restoring moisture. 5 fl. oz. 717-990 reg. $12

Sale Price $9.99

STEP 2 • TREAT

Restores skin’s ability to retain radiant moisture for the ultimate pampering experience, our Supreme Advanced Performance Crème infused with rare black pearl and gold mineral extract. 442-483. 
Reg. $60.00

Sale Price $38.99

STEP 3 • MOISTURIZE AM & PM

Multi-Performance Day Cream SPF 25, with Avon’s Celluvive Complex, helps eliminate visible age-related damage on the skin’s surface, dramatically diminishing the signs of aging. 156-993. Reg. $42.00

Sale Price $24.99

Best-selling Anew Ultimate Multi-Performance Night Cream is a high-performance anti-aging moisturizer that works while you sleep to revive and recreate the look of youthful skin. 157-162. Reg. $42.00

Sale Price $24.99

STEP 4 • TREAT EYES

Anew Ultimate Multi-Performance Eye System is a high-performance dual eye treatment that recreates youthful-looking eyes. The system is a superior approach to visibly diminish multiple eye area concerns. Cream, .5 oz. net wt.; Elixir, .09 oz. net wt. 353-254. Reg. $42.00

Sale Price $24.99

ANEW Vitamin C

The Anew Vitamin C skin care line is powered by Vitamin C for a naturally radiant look. Vitamin C is an antioxidant that helps recover the appearance of vitality in skin that’s become dull over time through the natural aging process or by external factors that can cause free radical damage.

STEP 1 • CLEANSE

Soothing Whipped Oil Cleanser formulated with ingredients derived from coconut. Helps to eliminate impurities and excess oil without leaving any residue. Soothes with aloe. 5 fl. oz. 718-025 reg. $16

Sale Price $12.99

STEP 2 • TREAT

Refines texture and visibly improves skin tone with Anew Vitamin C Brightening Serum. Instantly brighten the look of your skin with the power of 10% pure vitamin C. 1 fl. oz. 936-406. Reg. $44

Sale Price $24.99

STEP 3 • MOISTURIZE AM & PM

Anew Vitamin C Illuminating Priming Moisturizer is formulated with natural citrus extracts. Instantly illuminates, hydrates and blurs imperfections. Use after Brightening Serum. Wear alone or under makeup. 1.7 fl. oz. 868-508 reg. $34

Sale Price $18.99

Anew Vitamin C Overnight Radiant Mask visibly improves texture and boosts radiance. Apply after cleansing, treating and moisturizing. 1.7 fl. oz. 157-086 reg. $36

STEP 4 • TREAT EYES

Anew Vitamin C Brightening Eye Cream is formulated with a powerful combination of vitamin C and niacinamide, our revitalizing eye cream visibly reduces the appearance of dark circles and leaves under-eye area looking brighter and more even-toned. .5 fl. oz. 868-512. reg. $34

Sale Price $18.99