Unlocking the Beauty Potential: Avon and LG H&H Collaboration

In a groundbreaking move, LG H&H, the South Korean powerhouse renowned for its excellence in cosmetics, household goods, and its affiliation with the prestigious LG Corporation, acquired the iconic 137-year-old North American arm of the Avon brand in 2019. This strategic alliance has catapulted Avon into a leadership position in the United States for Korean beauty.

A Marriage of Tradition and Innovation

South Korea has given rise to some of the most sought-after makeup and skincare lines globally. LG H&H, at the forefront of globalizing South Korea’s cosmetics industry, has brought its internationally acclaimed LG Cosmetics brand to the Avon portfolio. This collaboration introduces a diverse array of new brands and products, including the professional-favorite VDL K-Beauty Cosmetics; skincare gems like belif, the luxurious Mission Luxereve, and science-based Physiogel; hair care line of CHI Essentials; and home cleaning products of Cucina, Fresh Fiji, and Homestar. Even man’s best friend is covered with Sirius Groom Pet Care products.

A Fusion of Avon’s Timeless Classics and LG’s Trendsetting Offerings

While embracing new trends, Avon remains steadfast in offering its beloved signature products. This includes the bath & body line of the Skin So Soft brand, renowned for its quality. Our Bug Guard line is recognized for providing the best mosquito repellent and America’s #1 Deet-Free Repellent. Additionally, we take pride in our numerous fragrance brands, some introduced four decades ago, each with a unique and timeless appeal. The Anew skin care brand, introduced in 1990, continues to be a hallmark of innovation.

Avon holds the distinction of being the first beauty company to bring alpha hydroxy acid (AHA) technology to the mass market. This pioneering move showcases our commitment to introducing cutting-edge beauty products that set industry standards. Moreover, this collaboration not only enhances our product range but also instills a youthful spirit, reinvigorating Avon for a new generation of beauty enthusiasts.

Avon’s Core Mission Amplified

Beyond beauty, Avon’s core mission of empowering women resonates in every aspect of the brand. LG H&H’s transformative impact elevates product quality, aligns with current trends, and infuses Avon with a rejuvenated spirit, capturing the attention of a diverse audience.

Your Avon Lady’s Personal Touch

Choosing Avon means supporting an independently-owned small business. Nancy, the Avon Lady of NJ connects personally with customers from all over the United States and northern New Jersey through various channels, from her online store and beauty blog to email, phone, and face-to-face interactions. She envisions providing customers with a delightful and pleasing beauty & fashion products, offering an attractive and appealing direct & social selling opportunity, and creating a brand experience that invites them into an enchanting and captivating online beauty blog community.

Nancy likes people; people make her happy. The customers she serves and the success of her team members bring her happiness.

Explore and Elevate Your Beauty Routine

Avon offers an extensive range of makeup and fashion products, from best-selling classics like Anew and Skin So Soft to the latest collaborations with LG Electronics. Dive into curated Korean beauty with The Face Shop, experience Japanese luxe skincare with Mission Luxereve, and enhance your lifestyle with Home Products.