VIDEO SHORT: Watch Avon’s Fragrance Expert Play THIS or THAT! ✨
Discover Your Signature Scent — and Have Some Fun!
Ever wonder how fragrance experts pick their favorites? Watch Ray Mauro, Avon’s Fragrance Brand Manager, play a quick game of THIS or THAT — and see which scents win his heart.
Avon: A Century of Fragrance Expertise
Avon began as the California Perfume Company in 1886. Over 130 years later, Avon continues to blend timeless quality with modern innovation and a commitment to sustainability. As a global leader in fragrance, Avon empowers women and men to express themselves — and helps you discover your perfect perfume.
Inside Avon: Meet Ray Mauro
Ray grew up surrounded by fragrances. With a father who spent 50 years in Estée Lauder corporate sales, Ray tested perfumes from a young age and discovered a lifelong passion. Today, after 23 years in beauty and fragrance product development, Ray leads Avon’s fragrance category, creating iconic scents like Live Out Loud, LYRD, and Avon Senses.
Ray describes fragrance as “a way to tell a story, evoke a mood, and spark nostalgia.” Each scent is carefully crafted to inspire confidence and joy — a perfect blend of the familiar and the fresh.
A Glimpse Into Ray’s Day
Ray collaborates with marketing, merchandising, and perfumers to bring fragrances to life. Testing has evolved from in-person tastings to virtual evaluations, but his attention to detail remains the same. Every fragrance is tested with a discerning eye (and nose!), ensuring it evokes the right feeling before launch.
Why It Matters
Whether you’re seeking a fragrance that sparks nostalgia or one that feels modern and fresh, Avon has a scent for every moment and every mood. Ray’s creations are designed to make you feel confident, radiant, and authentically you — because fragrance isn’t just about scent; it’s about experience.
If you're someone who likes discovering new products but doesn't want to chase every trend, take a few minutes to flip through theC-20 Brochureand see what genuinely catches your attention. You might find a newskincare treatment. Afragrancethat becomes your next signature scent. Amakeup shadethat feels completely you. Or a practical everyday beauty favorite that earns a permanent place in your routine. That's the fun of beauty: trends can inspire you without defining you.
TOP-DRAWER WORTHY. Pretty picks that provide stylish support for you... plus, a curated selection for him. ⏰ Campaign 14 – 26 (C14–26) closes on 12/29/26 at 11:59 pm ET / 8:59 pm PT.
🍁 Enter the Harvest of Beauty Sweepstakes
Ready to fall into the season? Avon's Harvest of Beauty Sweepstakescelebrates the season with a collection of everyday essentials and cozy autumn-inspired finds. The prize features a mix of seasonal fragrances, skincare innovations, complexion-enhancing makeup, and other beauty favorites. Enter the Harvest of Beauty Sweepstakes
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