Ray grew up surrounded by fragrances. With a father who spent 50 years in Estée Lauder corporate sales, Ray tested perfumes from a young age and discovered a lifelong passion. Today, after 23 years in beauty and fragrance product development, Ray leads Avon’s fragrance category, creating iconic scents like Live Out Loud, LYRD, and Avon Senses.
Ray describes fragrance as “a way to tell a story, evoke a mood, and spark nostalgia.” Each scent is carefully crafted to inspire confidence and joy — a perfect blend of the familiar and the fresh.
A Glimpse Into Ray’s Day
Ray collaborates with marketing, merchandising, and perfumers to bring fragrances to life. Testing has evolved from in-person tastings to virtual evaluations, but his attention to detail remains the same. Every fragrance is tested with a discerning eye (and nose!), ensuring it evokes the right feeling before launch.
Why It Matters
Whether you’re seeking a fragrance that sparks nostalgia or one that feels modern and fresh, Avon has a scent for every moment and every mood. Ray’s creations are designed to make you feel confident, radiant, and authentically you — because fragrance isn’t just about scent; it’s about experience.
Watch the Video Now 👇
Watch Ray play THIS or THAT — then explore Avon’s collections to find your signature scent today! Discover Your Signature Fragrance.
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