How Avon and LG Built a Legacy Together

Some of today’s most iconic brands didn’t begin with the products we instantly associate with them. Avon is known for trusted beauty favorites, and LG for sleek electronics — but their very first products tell a different story.

Avon’s First Product: Fragrance

In 1886, David H. McConnell launched what would become Avon with a simple idea: give women something beautiful, not just books. His very first product was a fragrance, offered as a gift that quickly became the main attraction. From that single perfume, Avon grew into a global beauty brand — one that continues to inspire women with products blending nostalgia and innovation.

LG’s First Product: Face Cream

Founded in 1947 as Lucky Goldstar, LG began its journey not with gadgets, but with a face cream. This early step into cosmetics reflected a time when Korean companies were carving their place in personal care. While LG went on to become a powerhouse in electronics, its roots in skincare reveal a timeless truth: caring for skin has always been part of modern living.

The Beauty Potential of the Avon x LG Collaboration

In a groundbreaking move, LG Household & Health Care acquired the 137-year-old North American arm of Avon in 2019. This alliance positioned Avon at the forefront of Korean beauty in the U.S., bringing innovative brands like VDL Cosmetics, belif Skincare, and Physiogel — alongside home favorites like Fresh Fiji, Homestar, and even Sirius Groom Pet Care.

At the same time, The Avon Company continues to honor its legacy. Beloved lines such as Skin So Soft remain family staples, Bug Guard holds its place as America’s #1 DEET-free repellent, and long-lasting fragrance collections continue to bring joy. Since 1990, Anew skincare has led the way in results-driven formulas, supporting women who value healthy aging over empty promises of “anti-aging.”

Why This Matters for You

For today’s woman, who takes a practical yet stylish approach to beauty, this partnership proves that innovation doesn’t have to mean letting go of tradition. Avon’s roots in fragrance and skincare — now strengthened by LG’s technology and K-Beauty expertise — offer a perfect blend of comfort and excitement.