Build a Smarter Skincare Routine with Anew Ultimate & Platinum
Your skincare routine should work with your life—not take over your bathroom counter.
Between work, wellness, social plans, errands, family, and everything else competing for your attention, it makes sense to want skincare that feels purposeful. You don’t need a complicated 10-step routine just because it’s trending. You need products that fit your skin goals, work well together, and make your everyday routine feel a little more intentional.
That’s where Anew Ultimate and Anew Platinum come in.
During Avon USA Campaign 20, select Anew skincare is part of the Extra, Extra Sale and enjoy 25% OFF, giving you another opportunity to refresh your routine while saving. Campaign 20 special offers close October 6, 2026, at 11:59 p.m. ET / 8:59 p.m. PT.
And there’s another new Anew Clinical find worth knowing about: the NEW Anew Clinical Instant Fix Depuffing Mask is available for ONLY $9.99 with any select Anew Clinical purchase—a $34 value.
Why Anew Ultimate and Anew Platinum Fit a Modern Skincare Routine
Instead of choosing products based solely on age or whatever happens to be trending on social media, today’s beauty consumer can look at ingredients, concerns, textures, routines, reviews, and results—and decide what actually makes sense for her.
That’s a much more practical approach.
Anew Ultimate and Anew Platinum are part of Avon’s classic skincare lineup, with products designed to address visible signs associated with skin aging. The difference is in what each collection is designed to target.
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Anew Ultimate is a multitasking option focused on the appearance of lines, wrinkles, firmness, and overall radiance. It’s a practical choice when you want several skincare benefits from a routine without piling on product after product.
Anew Platinum takes a more targeted approach to visible signs of advanced skin aging, including the appearance of loss of definition and elasticity. The collection includes options for the face, neck and chest, as well as the eye and lip area.
In other words, you don’t necessarily need to choose between a minimalist routine and a highly targeted one.
You can build the routine that makes sense for your skin.
And that’s really the point.
Anew’s broader portfolio includes different collections designed around different skincare needs.
There’s Anew Clean for cleansing, Anew Bare for skin-balancing care, Anew Clinical for targeted skincare concerns and transformative technologies, Anew Power for boosting your skincare routine, and Anew Vitamin C for a more radiant-looking complexion.
That variety gives you the freedom to mix and match based on what your skin actually needs.
You don’t have to follow someone else’s routine.
Choose Your Anew Regimen
Think of your skincare routine as a collection of tools rather than a checklist.
Some days, you may want a simple cleanser, moisturizer, and SPF. Other days, your skin may benefit from a serum or targeted treatment. When you have a little more time, you might enjoy adding a mask as part of your self-care routine.
Anew gives you room to personalize with an Extra 25% OFF.
Anew Ultimate: Your Multitasking Approach
If you appreciate products that can do more than one job, Anew Ultimate is worth exploring.
The collection is designed around multiple visible signs of aging, making it a practical option for someone who doesn’t want to build an overly complicated regimen.
A daily moisturizer can become one of those dependable products you reach for automatically. Add a targeted serum or eye treatment when you want to address specific concerns, and you can create a routine that feels customized without becoming overwhelming.
That’s especially useful if your beauty philosophy is:
Do what works. Skip what doesn’t.
You can keep your routine streamlined while still giving your skin more targeted attention.
In 3 days eliminates the look of fatigue and diminishes the look of lines and wrinkles
Anew Ultimate Multi-Performance Day Cream Broad Spectrum SPF 25
See wrinkles fade and youthful vibrance return. 1.7 oz. net wt. 541-299 reg. $42
$30 $22.49
100% agreed skin looks more youthful firmer and re-contoured*
Anew Ultimate Supreme Radiant Firming Cream
Daytime moisturizer with panthenol, niacinamide and peptides to help boost hydration, visibly restore brightness, firm skin contours, and improve skin texture and elasticity. 1.7 fl. oz. 835-052 reg. $60
$42 $31.49
Restores skin’s ability to retain radiant moisture for the ultimate pampering experience
Anew Ultimate Supreme Advanced Performance Crème
With Black Pearl Extract. See a dramatic difference in deep wrinkles and skin radiance. 1.7 oz. net wt. 014-735 reg. $60
$42 $31.49
2-in-1 eye system visibly smooths crows’s-feet and de-puffs under eyes
Anew Ultimate Multi-Performance Eye System
Visibly smooths crow’s-feet and de-puffs under-eye bags. Cream, .5 oz. net wt. Elixir, .09 oz. net wt. 306-845 reg. $42
$30 $22.49
Revitalize your look with hydrogel eye patches
Anew Ultimate Multi-Performance Eye Patches
30 pairs/60 patches. Place eye patch in direction based on where you want the most coverage. 623-390 reg. $34
$23 $16.99
Overnight, skin looks smoother, firmer and brighter
Anew Ultimate Night Repair Serum
See improved tone and texture. With peptides, licorice, hyaluronic acid and niacinamide. Use PM before moisturizer. 1 fl. oz. 080-692 reg. $45
$31 $22.99
Softens the appearance of prominent age spots
Anew Ultimate Multi-Performance Night Cream
It works while you sleep to revive and recreate the look of youthful skin. 1.7 oz. net wt. 862-992 reg. $42
$30 $22.49
Anew Platinum: More Targeted Care
Anew Platinum is designed for more advanced visible signs of aging and offers a broader selection of targeted products.
The collection includes day and night moisturizers, serum, eye and lip care, and products specifically designed for the neck and chest.
That makes Platinum an option when you’re ready to move beyond a basic face moisturizer and focus on areas that can sometimes get overlooked.
Your face isn’t the only skin that deserves attention.
If the appearance of firmness, elasticity, definition, or lines is part of your skincare focus, a targeted product for the neck, chest, or eye area can make sense as part of a more personalized regimen.
And because you don’t have to use every product in a collection, you can choose the pieces that fit your own routine.
Lifts the look of sagging jawline and visibly firms neck
Anew Platinum Day Cream Broad Spectrum SPF 25
Helps skin look resculpted and more radiant. 1.7 oz. net wt. 673-913 reg. $42
$30 $22.49
Helps lift and firm the look of sagging skin
Anew Platinum Age Delay Serum
With niacinamide, panthenol and peptides. Formulated to visibly boost elasticity for a firmer look. Use AM and PM before moisturizer. 1 fl. oz. 453-180 reg. $45
$31 $22.99
Visibly smooths and shapes eye area, and lips, too
Anew Platinum Eye & Lip Cream
Redefine the look of eyes and lips. Dual applicator. .5 oz. net wt. 237-113 reg. $42
$30 $22.49
90% agreed skin feels dramatically younger, feels firmer and has more visibly youthful definition*
Anew Platinum Sculpting Sleep Mask
An overnight mask that helps visibly lift, plump and nourish skin while you sleep. Formulated with skin-contouring tetrapeptide, panthenol, niacinamide and yeast extract. 1.7 fl. oz. 835-033 reg. $42
$30 $22.49
*After 2 weeks, based on a consumer-perception study.
Beauty sleep in a jar
Anew Platinum Night Cream
Skin appears smoother overnight, resculpted over time. 1.7 oz. net wt. 562-581 reg. $42
$30 $22.49
👉 Incredible Value Avon Campaign 20 Special Offer Through 10/6/26:
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More than one beauty find
If you’re someone who likes discovering new products but doesn’t want to chase every trend, take a few minutes to flip through the C-20 Brochure and see what genuinely catches your attention.
You might find a new skincare treatment.
A fragrance that becomes your next signature scent.
A makeup shade that feels completely you.
Or a practical everyday beauty favorite that earns a permanent place in your routine.
That’s the fun of beauty: trends can inspire you without defining you.
👉 Shop the Avon Campaign 20 Sale Now
wake up and de~puff instantly + SPECIAL OFFERS | SEE INSIDE. Flip through the Avon USA Campaign 20 2026 Brochure for complete product details and special offers.
Campaign 20 (C-20) closes on 10/6/26 at 11:59 pm ET / 8:59 pm PT.
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⏰ Campaign 20 Special Offers close on 10/6/26 at 11:59 pm ET / 8:59 pm PT.
More Ways to Look & Feel Your Best
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Love Beauty? Turn Your Recommendations into Rewards & Enjoy Exclusive VIP Perks
Finding beauty products you genuinely love is exciting. Sharing those discoveries with friends who appreciate them is even better.
If you’re someone who enjoys discovering skincare that works, makeup that fits your lifestyle, and self-care products that help you feel your best, why not let your recommendations reward you?
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A Flexible Way to Save
Whether you share your link occasionally or host a virtual beauty party a few times each year, VIP Perks works around your schedule.
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It’s beauty shopping designed for today’s busy lifestyle.
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