What is a hair care ritual and why is it important?

A ritual is the simple idea of taking care of and taking time for oneself. It’s creating a moment where steps are performed in a specific order and with certain regularity.

Having a hair care routine is vital for growing and maintaining healthy-looking hair. Caring for your hair the right way starts with determining your specific concerns and needs. Then you can pinpoint the products that target those needs and develop a routine that works for you.

How to personalize a hair care ritual

HAIR CONCERNS

Before you jump into a hair care routine, it’s important to think about your hair concerns and the current state of your hair, such as issues with dryness, frizz, oiliness, hair loss by breakage, or lack of volume.

DESIRED RESULTS

To help you create your routine and choose the right products, take note of your desired results, such as smoothness, increased volume, strength, color longevity, wave/curl definition or an overall goal of healthy scalp and hair.

BUILD YOUR ROUTINE

With your hair concerns and desired results in mind, now you can build your routine. Every basic hair care routine has some key steps: cleansing, conditioning, moisturizing, detangling, treatment and styling.

5 common signs of damaged hair

1. Dry or brittle strands
2. Hair feels thicker at the root yet thin at the ends
3. You notice more shedding
4. Your hair is more tangled than usual
5. Hair appears dull

SOLUTION:

Our Elastine PropoliThera collection helps tame frizz, repair breakage and restore smooth, lustrous locks.

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problem hair? find your customized solution for:

• extremely damaged hair
• dry, limp and dull
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• scalp conditions
• trouble styling
• color concerns

From damaged to thinning hair to scalp issues, find an expert-approved solution for every kind of hair woe in our Healthy Hair Shop + FREE GIFTS with select two hair care purchases.

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